5 Things to Look for in a Private Practice Business Coach

5 Things to Look for in a Private Practice Business Coach

If you’re a mental health clinician who has just started a private practice, wants to improve their practice, or are considering starting one and have no idea where to start, you’re not alone. Among mental health professionals, starting a private practice is intimidating, so many clinicians look to a private practice business coach for guidance on their journey. While it isn't absolutely necessary in my opinion, a skilled coach can provide you with the insights and support you need to thrive in your profession.

In this article, we will explore the five crucial qualities you should look for in a private practice business coach. If you do decide to invest in a coach, you may as well find one that’s effective for you and your business needs, so let’s get started. What qualities are most important? They are:

  1. Mental Health Field Knowledge Expertise

The first thing to look for in a private practice business coach is a deep understanding of your specific industry. Having a therapeutic private practice is a unique animal, with unique challenges. So look for coaches who: 

  • Used to have a private practice or currently have one; or

  • Understand the mental health field—at least the world of private practice—intimately; and

  • Has at least 3 testimonials of satisfied clients

A coach who has worked with clients in your this field will understand the regulations, the competition, and the latest trends. They can offer insights into what's working for others and tailor their guidance to your specific circumstances. Their expertise will save you time, money, and stress as you work to achieve your goals.

2. Proven Track Record

When choosing a private practice business coach, you want someone with a proven track record of success. Ask for references and case studies from their previous clients. Check their credentials, such as certifications, affiliations, and client testimonials. A coach who has helped other therapists achieve their goals is more likely to do the same for you.

Don't be afraid to ask specific questions about their past successes. How have they helped clients increase revenue, improve patient or client satisfaction, or navigate legal challenges? A coach with a history of accomplishments can give you the confidence that they have the expertise to guide you toward success.

3. Strong Communication Skills

Effective communication is the cornerstone of a successful coaching relationship. Your private practice business coach should be an excellent listener who can also convey ideas and strategies clearly. They need to understand your unique challenges, goals, and preferences to create a personalized plan for your success.

Look for a coach who can adapt their communication style to your needs. Some practitioners may thrive with tough love and direct feedback, while others may require a more gentle approach. A good coach will be attuned to your communication preferences and provide constructive feedback and guidance in a way that resonates with you.

4. Empathy and Supportive Nature

Starting and running a private practice can be an emotionally and mentally demanding journey. It's essential to find a coach who is not only knowledgeable but also empathetic and supportive. They should genuinely care about your well-being and success, and be there to provide guidance during challenging times.

A coach who can offer emotional support (when it’s appropriate and in the scope of your business; they aren’t, after all, your therapist) as well as professional advice can help you maintain a healthy work-life balance, manage stress, and stay motivated. They should be someone you trust and feel comfortable confiding in about your deepest fears around your business. This emotional support with the lows of being a business owner can be just as vital as their business expertise.

5. Personalized Approach

Each private practice is unique, and what works for one practitioner may not work for another based on location, expertise, and strengths. Your private practice business coach should take a personalized approach to your coaching sessions. They should collaborate with you to develop a plan that aligns with your individual goals, strengths, and weaknesses.

Avoid coaches who offer one-size-fits-all solutions or promise quick fixes. Real growth and lasting success require a tailored strategy. Your coach should help you set specific, measurable, and achievable goals and guide you in the journey to reach them. They should also be flexible and willing to adjust the plan as needed to adapt to changing circumstances.

Wrapping Up

Investing in a business coach is an investment in your future success, so take the time to research and interview potential coaches—yes, plural! Don’t just settle on one after one interview. It’s best to have conversations with multiple coaches to get a feel for what’s available. Consider their qualifications, past results, and how well you connect with them on a personal level. Remember that your coach should be your ally in achieving your goals, offering guidance and support as you navigate the challenges of private practice.


By selecting a coach who embodies these five essential qualities, you'll be well on your way to achieving your professional aspirations, maintaining a balanced life, and thriving in the world of private practice. With the right guidance, you can overcome obstacles, maximize your potential, and enjoy a fulfilling and successful private practice.

If You Decide You Don’t Need a Coach

Working with a business coach for your private practice, as said previously, isn’t absolutely necessary. Running a successful private practice is well within your grasp—it’s just about learning a few principles and adding a few practical tools to your toolbox. Instead of paying for hours and hours of expensive coaching sessions, you can always enroll in The Complete Private Practice Toolkit to get the answers and guidance that you need.

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